Partnerships between mission-driven women that are spreading holistic well-being through coffee

In our last post, we talked with Cat of Howl & Kodama, one of our coffee partners in India, who is bringing her family’s specialty coffee to Singapore (now being featured in Bettr Barista’s signature Bold Heart blend). It’s the partnerships between mission-driven women that are the most empowering tool to spread holistic well-being through coffee.

Cat and Leo’s first conversations with Bettr Barista started about 3 years ago when they walked in for coffee classes and learned about our Holistic Training Programme. Knowing that it included components of mental, emotional and physical support and training resonated deeply with Cat. “It was a dream to realise that there’s another place out there that has so much integrity and commitment to all these areas,” Cat says.


With such strongly aligned values, Bettr Barista founder, Pam, also agreed that the partnership was a no-brainer to go ahead with. “We had never worked with Indian coffees before,” Pam recounts. “But when we tried Cat and Leo’s, it met the marks. It was bold, less acidic, more spicy. And with their story, intent, and values, it just checked all the boxes.”

For Cat and Leo, Howl & Kodama is not just a coffee business, but a vehicle for them to carry out their mission for access to natural foods, starting with coffee. “It’s a dream partnership for us,” remarks Cat. “Pam embraces what Leo and I are doing and wanted to establish a long-term partnership with us because she gets our story and she gets our values.”

Pam’s leadership in coffee has propelled her to hold a chair on the SCA board - the largest, international coffee association in the world, which Cat looks up to:

“Pam is such an inspiration. Seeing her on the SCA board is motivating because it's this global board leading the way of coffee standards. I would love for more people to know about Pam, for more girls and women to get exposure to seeing someone like her on that global stage and be inspired.”

Behind a better bean: Coorg, Karnataka (South India)

This International Women’s Day, we’ve asked how one very international woman has taken up specialty Indian coffee as a beacon for a more holistic understanding of sustainability and our own health. Meet Catherine Ganapathy, who, together with her husband Leo Soriano Jr, are the folks behind Howl & Kodama.

catherine ganapathy coorg

Strength, liveliness, and confidence. Catherine - or simply Cat - embodies the same values she looks for in her coffee.

Half Indian, half-Canto, and raised in Vancouver, Canada, Cat boldly blends the best of many worlds. Her journey to specialty coffee as the co-founder of Howl & Kodama began with food and self-healing through diet. A number of chronic illnesses led Cat to overhaul her entire relationship with food. What she found was an inaccessibility to natural products, convoluted traceability, and ubiquity of chemicals and pesticides in our food system. Experiencing the trials of finding natural nourishment made her ask: “How do I make this more accessible to others?”

The answer was practical. Coffee is the second most widely traded commodity in the world (after petroleum) and the most universally consumed beverage. “If I can even make a little dent there, it will have a big impact,” Cat remarks. Coffee farms have been in the family for generations, so Cat and Leo moved to India to embark on a humbling fulfilment of the whole value chain of coffee through her reconnection to her family, coffee, and the environment.

The women of Coorg coffee

Now living full time in India and working in specialty coffee, we ask Cat about the gendered space of coffee in India. Who really runs specialty coffee - from the farm up until you sell it?

Cat pauses to give a raw, sincere answer.

Women are very involved, but from a cultural/societal organisational way, land is passed down to sons, which has resulted in male domination. Women marry into other families, and their land security comes with the other family. While the law has changed in recent times so land can be passed down to females, reality hasn’t. Now, the woman in me rallies to say hey - why can’t land be passed down to men or women that will best fulfil the roles needed to take care of the land, their families, and the needs of the community?

While you don’t see women front facing or leading the farm, women are so dominant in every family I’ve met in Coorg. They know what’s best for the farm, the animals, and what the impact of a decision will be. The knowledge that this plant, root, or ground powder is what you need for the ailment you have right now - comes from women.

Cat reflects on the value of traditional gender roles as representing more than merely delineating, stark divisions between men and women. “I would love it if the societal norms about women’s domestic roles and on the farms weren’t a battle between the rightful place of genders. It’s not the role of female or male, but why are they important for these families and for farming?” she asks.

“It could be about making sure those roles are fulfilled, and that knowledge is passed on in the right way. It doesn’t matter if this knowledge comes from a woman or a man; I want to teach it to my child, boy or girl. It’s just good human knowledge and that’s what I’m hoping for in the long term - not to be constrained by gender.”

howl and kodama

Integrity and compassion in coffee every step of the way

We asked Cat what details make a coffee truly exceptional: “A farmer’s life is much more than soil, fertiliser, irrigation, picking, and processing. They live in the heartbeat of nature and fit into the circadian rhythm of the land, animals, insects, and weather. There are people in our family that know every plant on their farm personally, and care for them as their own. Same with the insects and animals. Our favourite saying on the farm is ‘if you don’t view them as pests, you don’t need to use pesticides.

This year during irrigation season, the squirrels were tearing at the piping for water. Rather than deter them with chemicals or traps, our family members left bowls of water in coconut husks along the irrigation line. It’s not that these squirrels want to be naughty and tear the pipes and be mischievous. There’s something wrong with water sources, so how can we help these animals out?”

There’s integrity in the decisions made in coffee, every step of the way. These small acts combine compassion with strength, integrity with conservation. The result? A coffee with a buttery texture that is bursting to create a new category for specialty coffee beyond its flavour profile: its liveliness.

Cat’s very own best cup of coffee was brewed with intimacy in the second floor of a shop house unit in Joo Chiat.

howl and kodama cat and leo

“Knowing that these coffee beans came from my cousin’s farm, knowing that Leo lovingly roasted these beans a week ago which he grinds to do a V60 pour-over in the morning, and to then taste and anticipate all the hard work, thought and care that went into it - that’s awesome. You can feel the love in the butteriness and creamy liveliness.”

You can experience the liveliness of Cat & Leo’s coffee in our signature Bold Heart blend - a blend that is as powerful as the bold hearts that go into it.