Earlier this year, The Bettr crew took a number of our students on a 4D/3N specialty coffee and cultural immersion experience in Ywar Ngan, Myanmar.
More than just a farm visit and coffee processing, we got to engage and connect with the people behind fellow award-winning social enterprise, Genius Shan Highlands Coffee.
Programme Content - Preview
Introduction to Origin
Shan Highlands: People and livelihood
Socioeconomic impact of coffee
Wet Mill & Dry Mill Tour
Types of pulpers
Organic, subsistence farming
Catimor, yellow catuai and geisha varietals
Cupping of samples from Myanmar (approximately 2 months post-trip)
Cherry picking and sorting
Brix and colour correlation scale
Picking and sorting methods
Calibration of pulper
Understanding different pulper setups
Wet and dry fermentation, fermentation in-bag/in-cherry, fermentation with yeast
Monitoring of fermentation
Fast and slow drying
Monitoring of moisture and temperature
Daily Wet Mill Tasks
Attachment to different local teams
About Genius Shan Highlands Coffee
Genius Shan Highlands Coffee started processing and roasting coffee in late 2012. They have since opened a nursery for testing some of the finest varieties of Arabica from around the world and planted acres of hillside plantains. They have also opened processing and roasting facilities and a dry mill.
Genius Coffee’s growing and production is based in Ywar Ngan Township in the Southern Shan State of Myanmar. Their roasting, distribution and cafe are located in Yangon. Genius is selling its coffee in retail markets, coffee shops, hotels, the airport and at soecuak events.
Central to its business model is an ethos of social responsibility. Genius honours its famers and their families by supporting community development projects in the villages that produce Genius Coffee. Its coffee growers are members of the Danu Hill Tribe, whose farmers work the same hills as their ancestors. Their knowledge of their lands and their partnership with Genius benefit their people by bringing much needed development to their villages. They also receive competitive compensation to provide for their families and ensure positive life outcomes for their children. Genius also contributes to support local education, healthcare and forestry efforts. Genius currently employs 30 full-time staff, and has organised over 100 of Southern Shan State's farmers to grow its coffee.
Genius shan Highlands Coffee is an award winning social enterprise. It is a proud member of several international coffee organisations, including the SCA, WCR, ACE and Myanmar Coffee Association. Genius operates with an emphasis on the 3E's of rural development: Evaluation, Education and Empowerment. It runs an an ongoing crowdfunding programme for our fans who want to own a small piece of the Genius mission, as well as personal investments in Genius franchises and cash investments, as they scale up production and growth of their coffee and related value added products.
As part of its commitment to its farmers, their villages and communities, Genius Shan Highlands Coffee contributes 10% of total revenues from its coffee related business.